I’m an award‑winning brand marketer and advertising strategist with extensive experience transforming cultural insight into impactful, culturally relevant brand platforms and integrated strategies.

I approach every challenge through three lenses: brand, digital/social, and shopper because the full picture only shows up when you understand how all three move together.

Across clients, the same pattern emerges: I am a notorious collaborator and a trusted co-conspirator who builds consensus and makes the difficult and complex things feel much too easy.

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I have successfully modernized legacy billion dollar icons, launched innovative startups, and built foundational brand architectures across CPG, QSR, beverage, financial services, tech, and entertainment. My portfolio includes partnerships with global giants such as McDonald's, P&G, Samsung, Constellation Brands, and Kellogg's.

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Leveraging a bilingual and bicultural perspective, I build deep connections across both general market and multicultural audiences for Leo Burnett, DDB, Havas, and Ogilvy. My work has been showcased at the Super Bowl and recognized at Cannes, Effies, and the ARF Ogilvy Awards.