My Story

I am a Chicago-based brand marketing and advertising executive with 15 years of experience turning consumer and cultural insight into culturally-relevant brand platforms, go-to-market plans, and brand governance systems that ensure consistency at every touchpoint.

I approach every challenge through three lenses: brand, digital/social, and shopper because the full picture only shows up when you understand how all three move together.

Across clients, the same pattern emerges: I am an aggressively collaborative, low-ego, consensus-building strategist with a knack for making the complex feel manageable.

Click ‘Recognition’ for references.

I have successfully modernized legacy billion dollar icons, launched innovative startups, and built foundational brand architectures across CPG, QSR, beverage, financial services, tech, and entertainment. My portfolio includes partnerships with global giants such as McDonald's, P&G, Samsung, Constellation Brands, and Kellogg's.

Click ‘Brands’ for samples.

Leveraging a bilingual and bicultural perspective, I build deep connections across both general market and multicultural audiences for Leo Burnett, DDB, Havas, and Ogilvy. My work has been showcased at the Super Bowl and recognized at Cannes, Effies, and the ARF Ogilvy Awards.