My Story

I build brands that move people and move markets. For fifteen years I have turned consumer and cultural insight into brand platforms, go to market plans, and the systems that keep a brand consistent everywhere it shows up.

My work spans the full life of a brand. I have repositioned legacy icons, launched new companies, and built brand foundations from the ground up. I have done that across CPG, QSR, beverage, financial services, technology, and entertainment, for names like McDonald's, AutoZone, Samsung, Cerveza Victoria, and Kellogg's.

I am bilingual and bicultural, and I have driven brand growth across general market and multicultural audiences. Along the way my work has reached the Super Bowl and earned recognition at Cannes, Effies, and the ARF Ogilvy Awards.